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The Commerce Thinking Newsletter
A twice weekly newsletter sharing expert guidance for brands missing a tech team.
Is Your ERP Failing Because It Lacks Context?
You can have the best ERP in the world.
Why Off-the-Shelf PIMs Fail
And what to do next...
Planning Systems: The Next Tech Upgrade Fashion Brands Are Considering
Fashion brands, read this...
The $800 Party Is Over
Cross-Border Commerce Just Got Pricier

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DPP Might Be the Key to AI Search
But Only If Your Data’s Not a Mess
Capacity, Not Time
The Real Barrier to Successful Tech Projects
Scaling Isn’t Always Growth
The Hidden Cost of Being Everywhere
Your KPIs Are Bullshit (Because No One’s Using the Same Definitions)
£100m Fashion Brand KPI definitions, defined.
How Ops Teams Actually Use Netsuite (And Where It Goes Wrong)
Netsuite Diaries
What Your Returns Are Trying to Tell You
Most brands see returns as a cost. Smart brands treat them as forecasting intelligence.
How to Misuse Airtable
(And What to Do Instead)
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Commerce Thinking
Commerce Thinking
Expert guidance for brands missing a tech team.
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