Archive - Commerce Thinking

AI-native. Series B-backed. Gone in three years.

Fashionable and well funded doesn't equal durable.

Mar 31 • Luke Hodgson

Returns and Cross-Border Break in Exactly the Same Ways

Returns and cross-border are treated as separate problems inside most ecommerce businesses.

Mar 26 • Luke Hodgson

Your ERP Project Is Failing (You Just Don't Know It Yet)

How to spot the drift before you hit cutover

Mar 24 • Luke Hodgson

Cross-Border Is Where Brands Go to Tolerate Pain

Yet the switching rate is remarkably low.

Mar 19 • Luke Hodgson

West Park Rovers 5 - Moments, Not Seasons

Turning Goals, Goodbyes & Chaos into a Merch Engine

Mar 17 • Luke Hodgson

Why Brands Keep Switching Returns Platforms

(And What It Actually Means)

Mar 12 • Luke Hodgson

OX1 | Manchester

A hands-on workshop and evening for brand-side operators

Mar 10 • Luke Hodgson

The Returns Platform You Love Isn’t the Problem

Here's what is...

Mar 5 • Luke Hodgson

February 2026

Your Brand Is Already International

Your Operations Aren’t

Feb 26 • Luke Hodgson

The tariff episode, again

The tariff threat is on repeat. Your response shouldn't be.

Feb 21 • Luke Hodgson

International by Default

Most mid-market ecommerce brands are already global. Their operating models aren’t.

Feb 17 • Luke Hodgson

Your first retail store isn’t just a brand move

It’s an operating model change.

Feb 10 • Luke Hodgson

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