Solutions Consultant
Dom Macgowan
The short version
Spent four years in Gymshark's systems team as the business went from 250 people to over a thousand. He was its fifth member.
Dom doesn't arrive with a slide deck. He asks for system access, pulls the report, and tells you where it's actually breaking.
Before Commerce Thinking
Rock On Climbing Shops → Gymshark (Logistics, then Systems)
What Dom does
→ Inventory logic, order flow, returns, POS integration, DC migrations
→ Diagnosis: finding the real break rather than the reported symptom
→ Translating what's happening inside the systems into decisions the business can act on
What Dom is looking for
The bottom of the stack, first. Warehouse management and SKU logic before anything else, because nothing above it works properly until those do.
"I hated being the person saying something was broken. I wanted to be the one who fixed it."
With Commerce Thinking
“Most people try to solve problems too high up the stack. But if your Warehouse Management System isn't configured properly or your SKU logic is broken, nothing else is going to work.”
The origin story
Dom didn't go to university. He got bored during a gap year, ended up managing a climbing shop, and overheard a customer complaining about a Gymshark order. He thought: maybe I can help.
"I literally messaged my parents asking what logistics meant. But I read the job description and thought, yeah, I can probably do that."
He started in logistics two weeks before a Black Friday that tested every system the business had. Maxime pulled him into systems six months later and became his first real teacher in tech. He stayed four years, through unicorn-level investment and a tech org that grew from five people to around 120.
"Everything I know, I learned because something broke, and I didn't want it to break again."
Dom's advice for founders and ops leads
- 01
Learn Excel properly. Every company uses it - being able to do more than basic formulas makes you faster
- 02
Automate what you can. Show you can think ahead and you'll get the more complex work
- 03
Say yes before you're ready. People backed him on projects he'd never done. That built the confidence
- 04
Bridge teams. Translating business into tech is where you find the real problems
- 05
Find people who stretch you
Ask Dom about
→ Why your stock numbers disagree across systems
→ What breaks in a DC migration that nobody plans for
→ Whether your returns process is a policy problem or a systems problem
Work Dom has been part of
Where Dom works
Elsewhere
Start with an audit and we'll bring the right people to the table.
Contact