Commerce
Your platform stopped being a website somewhere around your third market.
Commerce Thinking works on the part of your platform that decides whether the business runs. Markets and international rollout, POS and store operations, B2B and wholesale, inventory across locations, the finance flows underneath, and the integrations tying all of it to ERP and the warehouse. Shopify and Centra are where we spend most of our time. We don't build themes and we don't resell apps.
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When brands call us
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- 01Finance is struggling with reconciliation, tax, duties, refunds or settlement.
- 02Merchandising has no reliable view of stock across locations and channels.
- 03Retail POS is going in without anyone designing store operations around it.
- 04B2B, wholesale or a new market is being launched with no operating model behind it.
- 05The agency is excellent at the storefront and out of its depth on finance, inventory and integration.
What we actually do
The structural decisions get made before anyone asks retail or wholesale
How many stores, how many markets, how many locations, and what each one is for. Those decisions are cheap in month one and expensive in year two, on Shopify and Centra alike.
Reconciliation is designed in or it's patched forever
Settlement, tax, duties, refunds and returns flowing into the finance system in a shape that ties out, rather than getting bolted on after the first bad month-end.
The integration layer is a system, and it needs an owner
Stock visibility across locations and channels, allocation rules, and everything moving between the platform, ERP, WMS and the 3PL, with monitoring and someone whose job it is to watch it.
Wholesale and retail don't inherit the DTC playbook
B2B and wholesale on their own order flow, terms and allocation. Retail POS with store operations designed around it rather than assumed. Markets with the operating model built before the launch date.
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What this typically involves
- Platform back office audits and architecture reviews, on Shopify or Centra
- Multi-store, multi-market and multi-location design
- POS readiness and store operations design
- B2B and wholesale workflow design on the platform
- Cross-border and international market rollout
- Finance flow design across settlement, tax, duties and returns
- Integration design and build to ERP, WMS, 3PL and finance tooling
- Internal ownership models for the back office once we're gone
Systems
Where we start
A Commerce Study. £12,000, fixed fee, typically delivered inside a month.
It reviews the architecture, the integrations, the finance flows and the operating model, and comes back with what to change and in what order.
If the problem is wider than the platform, the Audit covers the whole back office. £20,000, fixed, in 50 days or less.
Why us
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Your agency owns the storefront. Almost nobody owns what happens behind it, and that's the work that decides whether the business can take another market or another channel.
We've built and fixed this layer inside brands rather than around them, and we're independent of the apps and the platforms we'd recommend.
It's the deeply unsexy work that determines whether the business can actually scale.
Who does this work
Customer stories
The other practices
A call with the people who'd run it. You'll leave knowing whether a Study is the right start, what it would cover and when we could run it. £12,000, fixed fee.
Not sure where it starts? Start with the Audit.