Tech Consultant
Maxime Ossieur
The short version
Maxime has done the scanners, the rosters and the stock moves himself, then built the systems that make them work. He's the person you want on site when a go-live is wobbling.
Before Commerce Thinking
SKILI (co-founder) → Bleckmann → Gymshark (Head of Systems)
What Maxime does
→ ERP and WMS implementation, and the integrations between them
→ Steadies go-lives: new DCs, store launches, ERP changes that have to work from day one
→ Strengthens the flows that are technically working and quietly fragile
What Maxime is looking for
Seasonality the systems haven't been designed for.
If it doesn't make sense, he'll challenge it. If the testing is weak, he'll strengthen it. If the business lives or dies by peak, he'll design for peak rather than for the average week.
With Commerce Thinking
“If you don't understand the processes inside your company, it's very hard to implement any meaningful change.”
The origin story
Maxime started university studying civil engineering, chasing a childhood ambition to build big things. Year one ended that: "I realised pretty quickly that civil engineering was for the maths geniuses - and I wasn't one of them."
He switched to business engineering and started a ski-wear rental business with two friends instead. A WooCommerce site, discounted stock, and a small warehouse that filled up fast. It taught him seasonality the hard way: all the cash went into inventory, none was left for marketing, and the bills started arriving the month he graduated.
So he took a traineeship at Bleckmann and started deliberately at the bottom - picking, packing, scanning, managing clock-ins - before proposing a single change. A year later that mindset moved him into IT project management, onboarding clients and configuring warehouse systems.
Then one onboarding call changed the arc. Gymshark was moving into a new DC in Swindon.
"We went from an empty building to a live distribution centre, then from a messy operation to something that worked."
Gymshark hired him. He arrived as Head of Systems with NetSuite fresh out of implementation, a team still taking shape, and Black Friday six weeks away.
Maxime's advice for founders and ops leads
- 01
Say yes before you feel ready. Steve Hewitt at Gymshark used to say "be comfortable being uncomfortable" - the learning comes after you commit
- 02
Start at the process. Experience every step before you try to fix it
- 03
Be a critical mind. If you're wrong you'll learn why; if you're right you'll improve the system
- 04
Degrees open doors, delivery builds careers
- 05
Know your fit. If you love detail and change, project work may suit you more than managing people
Ask Maxime about
→ What actually goes wrong in the first month of a new DC
→ Why your integration works in testing and not in November
→ Whether your ERP problem is really an ERP problem
Work Maxime has been part of
Where Maxime works
Elsewhere
Start with an audit and we'll bring the right people to the table.
Contact